Spain, Madrid

Digital Strategy and Social Media - IED Madrid

when 6 July 2020 - 26 July 2020
language Spanish
duration 3 weeks
fee EUR 3100

Social networks have turned into the place where brands interact with their target customers and represent a great opportunity to participate in the client’s life. Companies have therefore assimilated social media in their global communication strategy.

A Social Media Manager is the spokesperson of a brand for the internet, and should be an experienced communication expert capable of building contents, dealing with communities. He should be proficient in social media and skilled at monitoring web reactions, through specific tools that allows him to examine information that he can pass on to Communication and Marketing managers.

Course leader

IED Madrid

Course aim

The Digital Strategy and Social Media Summer Course lasts 4 weeks.

Course Objectives: • to acquire a deep understanding of the work carried out by a Strategic Planner and Social Media Manager. • to learn to develop a social media strategy for any brand or institution. • To learn to use the necessary tools to build a brand message in social networks and to monitor existing mentions and conversations. • To delve into existing channels and to learn about regulations and professional deontology.

Fee info

EUR 3100: Enrollment Fee: € 1000
Tution Fee € 2.100


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