22 July 2019
Workshop Reading and Understanding Academic Papers in Global Marketing
The course aims at stimulating course participants’ critical readership. More specifically, the course aims at training course participants to adequately extract scientific knowledge from (and also to better appreciate the typical academic reporting style of) a few selected papers in the field of Global (or International) Marketing. These papers are selected on the basis of multiple criteria: (1) they are dealing with a topic that is typical for the field of global (or international) marketing (i.e., an ‘illustrative’ topic); (2) they are beneficial from an ‘educational’ point of view, that is they have considerable strengths and/or weaknesses in terms of the execution of the research, the generalizability of findings, and/or the way of academic reporting (e.g., they contain descriptions of analytical procedures which fall short on preciseness and/or completeness). This training should ultimately contribute to an improved quality of course participants’ own academic work, in particular the quality of their Bachelor or Master theses.
Alain De Beuckelaer is Professor of Organizational Research Methods at Ghent University (Belgium)
BA and MA students
• understand: the real (sometimes versus the claimed) theoretical and/or practical contribution of the paper
• understand the academic quality of the paper (e.g., in terms of reliability and validity aspects) This training should ultimately contribute to an improved quality of course participants’ own academic work, in particular the quality of their Bachelor or Master theses.
EUR 350: EUR 350. Early bird discount and last minute application is available. The fee includes:
- Tuition fees for the one-week course
- Course materials and equipment
- Academic programs
- Welcome reception
The course fee does not include accommodation, transportation or health insurance.