London, United Kingdom

FLA: Future of Branding Week

when 14 September 2020 - 18 September 2020
language English
duration 1 week
fee GBP 2200

From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.

Our one-week immersive learning expedition brings together the brightest and most forward-thinking CMOs, brand strategists, creative directors and heads of marketing who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.

The programme includes talks, round-table discussions, fireside chats, mini-workshops, studio visits and case study deep dives. With topics ranging from trend forecasting, brand innovation and new tech to custom typography, SMM and design trends – you will be able to get a fresh perspective on branding and learn new strategic tools. You will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London and spend a week with 25 inspiring fellow creatives from around the world.

Course leader

Glenn Garriock is a freelance graphic designer from Scotland currently living and working Germany. Since 2009 he's worked in various fields such as branding, print, packaging, web & user interface design, as well as cultural & social communication. He co-

Target group

— Creative and design directors
— Brand managers and strategists
— CMOs and heads of marketing
— Graphic, digital and packaging designers
— Professionals who are passionate about branding

Course aim

In a week you will learn:
— how to make brands more human and customer-centred
— what are the most undervalued brand strategies at the moment
— methodologies and frameworks London's creative agencies use
— what do new technologies mean for the branding industry
— how leading design studios work with clients and manage teams
— what Gen Z wants to see from modern brands
— best practices for brands on social media
— latest trends in design and branding

Fee info

GBP 2200: Head to our website to apply!