14 August 2020
Brand Management and Innovation by Design
The purpose of the course is to:
Provide an overview of brand management and new product development theories and principles
Introduce students to design thinking—the concept and process—and its use in action
Demonstrate how multiple aspects of marketing (e.g. branding, product development, packaging, retailing, marketing communications/social media and experiential marketing programs) are woven together in contemporary practice.
Illustrate the implications of marketing strategy on consumer response (e.g. engagement, loyalty)
Sarah JS Wilner
EUR 687: Exchange students: No Fee
Freemovers, EU/EEA: 687 EUR
Freemovers, NON-EU/EEA: 1717 EUR
Books, course materials, social programme, and housing are not included in the fee.
No scholarships available