Vienna, Austria

International Business in the Digital Economy

when 15 July 2020 - 24 July 2020
language English
duration 2 weeks
credits 4 EC

This course is part of the July Undergraduate Program of the International Summer University 2020 at WU (ISU WU).

Course leader

This course is part of the July Undergraduate Program of the International Summer University 2020 at WU (ISU WU).

Target group

Undergraduate

Course aim

This intensive undergraduate course provides an in-depth understanding of key challenges managers of multinational enterprises (MNEs) and international entrepreneurs are faced with: digitalization. Students learn about the impact of digitalization of corporate strategies, business models, as well as specific functions: people management, marketing, operations management, and environmental sustainability. Participants will be trained to understand both managerial/practitioner perspectives as well as conceptual/theoretical approaches. Utilizing a teaching method that systematically combines lectures, class discussions, group workshops, and simulations, students learn about key concepts of international business in the digital economy, and their applications to specific managerial tasks and corporate functions within a multinational enterprise. A considerable proportion of activities are of experiential nature and therefore put students into the manager’s seat, letting them experience international management. Overall, the course is managerial, incorporates multiple perspectives, and is contemporary. It is managerial in that it looks at topics of international management through the lens of managers of multinational enterprises (MNEs). It incorporates multiple perspectives as it considers a variety of different management topics. The course is contemporary in that it incorporates and touches upon up-to-date challenges and managerial responses

Credits info

4 EC
This course is part of the July Undergraduate Program of the International Summer University 2020 at WU (ISU WU).
ISU WU undergraduate students take two business courses worth 8 ECTS credits in total.

Fee info

EUR 0: For information regarding participation fee and payment please visit:
https://www.wu.ac.at/en/programs/incoming-students/international-summer-university-wu/participation-fee-payment

Scholarships

WU offers selected scholarships to students participating at the ISUWU. These scholarships highlight WU’s focus on CEE and emerging markets regions. Students can apply for a scholarship during the online application, if they meet the respective criteria.