Marketing Strategy Decisions in the International Context

This course is part of the July Graduate Program of the International Summer University 2020 at WU (ISU WU).

Course leader

Poh-Lin Yeoh (Bentley University)

Target group

Graduate

Course aim

The objective of this course is to provide students with a method for analyzing world markets and their respective consumers and environments, and to equip students with the tools needed to develop marketing strategies for an ever-changing global market. We will accomplish this objective through the computer simulation game Country Manager,which focuses on the managerial issues arising when companies plan and execute market entry into new countries. Specifically, the online Country Manager Simulationwill give students the opportunity to explore the following topics when making entry decisions in the international contex

Credits info

3 EC
This course is part of the July Graduate Program of the International Summer University 2020 at WU (ISU WU).
ISU WU graduate students take three business courses worth 9 ECTS credits in total.

Fee info

EUR 0: For information regarding participation fee and payment please visit:
https://www.wu.ac.at/en/programs/incoming-students/international-summer-university-wu/participation-fee-payment

Scholarships

WU offers selected scholarships to students participating at the ISUWU. These scholarships highlight WU’s focus on CEE and emerging markets regions. Students can apply for a scholarship during the online application, if they meet the respective criteria.