28 May 2021
Marketing Spring Program
The Marketing Spring Program will take place from May 17 until May 28, 2021, and builds on the faculty's expertise of WU Vienna (Vienna University of Economics and Business) and IMC University of Applied Sciences Krems. For two weeks (alternately in Vienna or in Krems) a group of international bachelor students will jointly attend this intensive short program and work together on a real-world marketing project. By applying theoretical concepts in a group project, students will have the opportunity to learn how effective marketing tools support marketing decisions. Students are expected to efficiently coordinate with their fellow students and to actively contribute to the project work for the program duration.
The academic program will be taught by a team consisting of lecturers from WU and IMC.
International undergraduate students and/or prospective postgraduate students
Upon completion of this course, students will be able
to understand various tools and methods for marketing planning,
to critically analyze and solve marketing-related problems,
to plan, develop, and pilot an applied marketing project,
to present confidently various research findings to diverse audiences, and
to work collaboratively in groups, both as a leader and a team member, in diverse
environments, learning from and contributing to the learning of others.
Workload: 150 hrs
Course level: Undergraduate
Language of instruction: English
EUR 515: Students do not pay a tuition fee for the program. However, we charge a fee to cover program services. To give students the flexibility of choice, applicants book the accommodation on their own.