Vienna, Austria

Digital Marketing and Social Media

when 14 July 2021 - 23 July 2021
language English
duration 2 weeks
credits 4 EC

This course is part of the (on-campus) July Undergraduate Program of the International Summer University 2021 at WU (ISU WU).

Course leader

This course is part of the (on-campus) July Undergraduate Program of the International Summer University 2021 at WU (ISU WU).

Target group

Undergraduate students

Course aim

This course will introduce students to recent developments in the areas of digital marketing and social media and will provide them with the necessary tools to tackle the accompanying marketing challenges.
After covering the basics of digital marketing strategy, students will learn about the relevant marketing tools used to navigate the landscape of digital and social technologies. To provide students with a comprehensive digital marketing “toolbox”, this course will cover inbound marketing topics (e.g. search engine optimisation, content marketing), outbound marketing topics (e.g. display advertising, email marketing), as well as digital marketing and social media analytics. These contents will be covered in theory and understanding of the topics will be deepened through practically-oriented and interactive exercises (e.g. case studies, discussions,…).
In addition to that, students will learn how to apply several marketing tools in practical contexts. As part of a team project, software tools (e.g. landing page builder, traffic analytics software,…) will be used to solve a marketing challenge.

Credits info

4 EC
This course is part of the July Undergraduate Program of the International Summer University 2021 at WU (ISU WU).
ISU WU undergraduate students take two business courses worth 8 ECTS credits in total.

Fee info

EUR 0: For information regarding participation fee and payment please visit our website.

Scholarships

WU offers selected scholarships to students participating at the ISUWU. These scholarships highlight WU’s focus on emerging markets regions. Students can apply for a scholarship during the online application, if they meet the respective criteria.