Designing Innovative Products and Services

- Product innovation and service design
- The organisational design challenge
- Trend-spotting and market analysis
- Understanding your customer: persona profiles and empathy maps
- Understanding the service environment: customer journey maps & service blueprints
- The design problem statement
- Concept ideation and creative thinking
- Prototype development
- Prototype desirability: user-testing and refinement
- Prototype Viability and Feasibility

Course leader

RUSSELL-BENNETT Rebekah, Queensland University of Technology, Australia

Target group

Bachelor students

Course aim

The need for innovation in products and services to compete effectively in a global economy is a core driver of organizationalstrategy. This course combines both the theory and practice of innovation and uses the double-diamond approach to show students how to use design-thinking to develop new products (goods and services).

On successful completion of this unit you will be able to:
• Understand the product and service innovation process;
• Analyse market trends and apply creativity and investigative skills in product and
service innovation through practical application; and
• Apply the skills of innovation to design product or service concepts and prototypes
that reflects global trends within the legal and ethical boundaries of a socially
responsible approach

Credits info

6 EC
Participants can receive the following certificates:

- Certificate of Attendance: awarded after the summer school to all participants who have completed the three-week programme.
- Transcript of Records (with credits and grades): awarded only to participants who complete all course requirements and pass the final examination.

Fee info

EUR 650: Find more information on our website.

Scholarships

None.

Register for this course
on course website