Caen, France

Interpersonal & Social Media Influences in a Phygital World

when 12 July 2024 - 25 July 2024
language English
duration 2 weeks
credits 6 EC
fee EUR 1250

- Raise students’ awareness of the key role of influence in Marketing and Sales.
 - Teach participants how consumers are influenced during their decision process.
 - Develop open-mindedness about new approach in marketing.
 - Illustrate theories through simulations and examples drawn from various sectors.
 - Improve performance through digitalization by using a transformation initiative

Course leader

For any information, please contact

Target group

Open to Undergraduate and Graduate students
For non-native English speakers: B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Course aim

Participants should be able to:
- To know when and how to apply the main theories of influence.
 - To implement influencer communication and trigger positive WOM for their brand
 - To create transformative online strategies and lead their target audience in a desire direction
 - To design technology-driven tactics for consumer engagement and apply change methods and tool to improve user experience using insights from behavioural and neuroscience.

Credits info

6 EC
6 ECTS Credits
30 class-hours + Independent learning hours

Fee info

EUR 1250: Early bird for application before 30, April 2024 : € 1100 (regular fee).
EUR 890: Partner University fee (please contact us : to check eligibility.
Early bird for application before 30, April 2024 : € 690 (Partner University fee).