Netherlands, Utrecht

The Right Target; Management Game Strategic Marketing

when 11 August 2014 - 15 August 2014
duration 1 week
credits 2 ECTS
fee EUR 645

Competitive marketing strategy programme; promising hard work and real-time experiences. Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this course participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-run financial performance. The performance of your team will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial, operational, and customer-facing performance metrics. Will you be in the winning team at the end of the week?

Course leader

Drs. Inez Meurs

Target group

This course is an interesting challenge for students in Bachelor programmes on Business Administration, Marketing, Finance, but is also open to Bachelor and Master students in other fields, as long as they have some background or a strong interest in business. A good command of English is necessary.

Course aim

This course aims to provide all participants the opportunity to put their decision-making competences in an international, sometimes hectic environment to the test. At the end of the course will have experienced their own strengths and weaknesses in the field of coordinating and cooperating in an international team in general, and in strategic marketing management in particular.

Credits info

Certificate of Attendance

Fee info

EUR 645: • € 645 - Course + course materials + housing
• € 445 - Course + course materials


Utrecht Summer School doesn't offer scholarships for this course.

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