Lugano, Switzerland

Promoting Healthy Behaviors Through Multi-level Approaches

when 22 August 2024 - 24 August 2024
language English
duration 1 week
credits 1 EC
fee EUR 1000

In this course you will learn why promoting lifestyle behaviors through evidence-based, multi-level approaches is as important as ever and what it takes to design for success. You will discover key principles and tactics for behavior change while getting the opportunity to apply those with real-life case-studies.

Low level of physical activity, unhealthy diet, restless sleep, tobacco and alcohol mis-use, high stress level and lack of community result in an overburden to health systems and keep people from achieving the health status and outcomes they desire. Decades of health promotion show that we must do a better job. This course will help participants understand why and how integrating a marketing perspective, establishing public-private partnerships, and integrating lifestyle medicine into the mix of strategies will help people to achieve healthy behaviors. Further, the multi-level approach is a challenge to public health professionals. Working with business, health care providers, health departments, NGOs, and communities in an integrated way, enhances the promotion of healthy lifestyle behavior on a population level.

Course leader

Yana Manyuk, social marketing expert

Course aim

By the end of the course participants will:
- Learn how behavioral science is transforming health promotion for the better;
- Know the limits of health education in helping people change behaviors;
- Be able to design smart health promotion strategies at the intersection of multiple sectors;
- Know how to incorporate behavior science principles and marketing strategies in health promotion programmes and policies;
- Know how to navigate public-private partnerships in the process of behavior change.

Credits info

1 EC
In order to get the Certificate of completion and the 1 ECTS participants MUST:
- Attend at least 80% of the course;
- Attend the plenary(s) offered during the days of the course;
- Participate in team assignments;
- Present a project;
- Participate in role play.

Fee info

EUR 1000: Early Bird price until May 1st.
CHF 1200: Normal price after May 1st.


Discounts are available for PhD and Master students and participants from LMICs. Some scholarships are available especially for participants from LMICs.