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when
15 June 2024
-
6 July 2024
6 July 2024
language
English
duration
3 weeks
credits
10 EC
fee
GBP 1800
registration deadline
22 April 2024
London, United Kingdom
Buyer Behaviour
when
15 June 2024
-
6 July 2024
language
English
duration
3 weeks
credits
10 EC
fee
GBP 1800
Level 4
This module is rich in theory from consumer studies, psychology and sociology explaining why consumers behave the way they do and how marketers can use this information. Both customer and organisational decision-making processes are explored.
Fee info
GBP 1800: Tuition only. Housing and Social Programme are separate and optional.