London, United Kingdom

Buyer Behaviour

when 15 June 2024 - 6 July 2024
language English
duration 3 weeks
credits 20 EC
fee GBP 1800

Level 4

This module is rich in theory from consumer studies, psychology and sociology explaining why consumers behave the way they do and how marketers can use this information. Both customer and organisational decision-making processes are explored.

Credits info

20 EC
UK credits

Fee info

GBP 1800: tuition only. Housing and Social Programme are separate and optional.

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