Desenzano del Garda - Garda Lake (BS), Italy

Luxury Tourism: Branding, Communication, Sustainability

An insight into a strategic sector, in its different fields (i.e. "Visiting", "Food & Beverage", "Hotellerie"), the opportunities and challenges to face, in a location, the Garda Lake which is among the top destinations of the "luxury tourism" also thanks to its position and history, that makes the largest lake of Italy a connection between the edgy Alpine landscape in the North and the calm Mediterranean South.

Course leader

Prof. Giovanni Gregorini, Università Cattolica del Sacro Cuore

Target group

University students; entrepreneurs, and professionals in the Tourism sector.

Fee info

EUR 600: The fee includes School attendance and accommodation

Scholarships

10% reduction for Premium Alumni Università Cattolica del Sacro Cuore