Almere, Netherlands

Online Marketing Techniques(SEO,SEM,SMM)

when 5 August 2013 - 16 August 2013
duration 2 weeks
credits 2.5 EC
fee EUR 800

This course provides with a theoretical and practical vision of how to increase the business volume of websites thanks to a correct positioning strategy within the principal search engines on Internet. The knowledge of the fundamental rules of web positioning will allow the students to make accurate decisions about E-marketing strategies.

Course leader

Mr. Marc Llebaria Roig
Academic Director
Master in Digital Business Management
La Salle Open University

Target group

Some attendees will have a basic awareness of online marketing practices and options, whilst others may be currently running or planning marketing campaigns and need to enhance their knowledge of internet marketing strategy and techniques.

Course aim

By completing this course, you should be able to:

Search engine optimization(SEO):

Understand how a Search Engine like Google works.
Identify why some sites are positioned higher than others.
Implement different techniques to rank higher in Search Engines results pages.
Understand how internal/On Page SEO works.
Implement internal/On Page SEO in your own Website.
Understand how external/ link building SEO works.
Implement link building strategies.
Understand the Google PageRank algorithm.
Make a good Keyword Research (valid for SEO and SEM)
Put the keywords correctly in your website
Understand the importance of Long Tail Keyword Phrases.

Search Engine Marketing(SEM):

Understand how Pay per Click Campaigns work.
Manage keyword listings on Google Awords.
Configure Google Adwords to target your business target audience.
Design and customize your sponsored ads.
Build correct landing pages for your sponsored ads.
Implement your own Google Adwords online marketing campaign.
Track your campaign results to maximize your ROI.
Learn to use contextual advertising

Social Media Marketing(SMM):

Consequences of Web 2.0
Benefits of Social Media for companies
Social Media Strategy
Creating an Online Community and managing it
Risks of Social Media and brand management
Social Media Advertising
Inbound Marketing
Social Media Monitoring

Fee info

EUR 800: Housing not included
EUR 1150: Housing included


Scholarship might be available under request.