United Kingdom, Edinburgh

Business Communication and Social Media

when 3 August 2020 - 14 August 2020
language English
duration 2 weeks
fee GBP 2100

Social media is becoming ever more popular. Recent studies demonstrate its importance in contributing to the increased corporate transparency of international companies, accepted as one of the key factors for future economic stability.

Understanding the main functionalities of social media and how it can be used by an international company has become a necessity not only for students of business and law but other disciplines too.

Course aim

The course is divided into two interconnected sections. The first section considers social media functionalities and social media strategies for marketing and corporate dialogue. You will look at a range of the major social media platforms including Facebook, LinkedIn and YouTube, and their influence and use in business contexts.

In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.

You will have the opportunity to explore key topics in the business use of social media including Web 2.0, the main social media platforms today, social media use by international companies and organizations, corporate dialogue, and social media strategies and metrics.

Credits info

This is a non-credit bearing course.

Fee info

GBP 2100: This fee includes:

Tuition fees for the two-week course
Course materials and equipment
Academic trips and excursions
Social programme