United Kingdom, Edinburgh

Business Communication and Social Media

when 29 July 2019 - 9 August 2019
language English
duration 2 weeks
fee GBP 1335

Social media is becoming ever more popular. Recent studies demonstrate its importance in contributing to the increased corporate transparency of international companies, accepted as one of the key factors for future economic stability.

Understanding the main functionalities of social media and how it can be used by an international company has become a necessity not only for students of business and law but other disciplines too.

Course aim

The course is divided into two interconnected sections. The first section considers social media functionalities and social media strategies for marketing and corporate dialogue. You will look at a range of the major social media platforms including Facebook, LinkedIn and YouTube, and their influence and use in business contexts.

In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.

You will have the opportunity to explore key topics in the business use of social media including Web 2.0, the main social media platforms today, social media use by international companies and organizations, corporate dialogue, and social media strategies and metrics.

Credits info

This is a non-credit bearing course.

Fee info

GBP 1335: This fee includes:

- Tuition fees for the two-week course
- Course materials and equipment
- Academic trips and excursions
- Social programme

Additional fees may apply for visa applications. These are not included in your course fee.

The course fee does not include accommodation. To find out more about available accommodation options on our Accommodation page.

As part of your application process, you will be required to pay a £250 deposit. The deposit payment will be redeemable against your course fee. After a 14 day cooling off period, the deposit is non-refundable. You will receive information on how to pay your deposit during your application process.

Register for this course
on course website