18 July 2015
Research in Marketing
o The process of research
o The process of research in marketing
o Quantitative vs. Qualitative research
o How to prepare a paper
o The process of ratification of research
Prof. Susana Costa e Silva
This goal of this course is to present the growing pains of publishing an article
by displaying the main difficulties a researcher may have to face throughout the
process before achieving the desired result of having a paper recognised for its
scientific merit. Students are expected to understand the process of prducing
papers in marketing and will be requested to do some research leading to the
preparation of an extended abstract.
EUR 700: Summer School Poland is an intensive study and fun program through which students can earn 8 ECTS credits that may be counted towards their degrees at their home institutions.
It's great value for money! The cost of tuition, accommodation, meals and free time activities is only 700 EURO (900 USD)