Netherlands, Amsterdam

Organizational Behaviour Management

online course
when 6 July 2020 - 17 July 2020
language English
duration 2 weeks
credits 3 EC
fee EUR 500

To change behaviour within an organization, we first need to understand it. Only then can we effectively improve leadership, motivation and culture, creating a more productive workplace with happy staff and managers. That may seem obvious, but organizational behaviour remains a much-misunderstood topic. A field muddied by esoteric social scientific theories based upon non-replicable research.


The one proven technique in this domain – backed by more than 60,000 replicable experiments – is Organizational Behaviour Management (OBM), a sound practical application of the behaviour analysis approach pioneered a century ago by Ivan Pavlov. VU Amsterdam is the first European institution to offer a degree in OBM, and this is the first course in Europe to teach it in a summer school setting.

You learn the principles and techniques of applied behaviour analysis (ABA): using systematic interventions derived from learning theory to improve socially significant behaviours, then demonstrating that those interventions are indeed responsible for the improvement. Amongst topics covered are the ABC model (antecedent-behaviour-consequence), the four behavioural consequences and a protocol for shaping new behaviours. You also learn to use the OBM Optimizer, a practical tool for enhancing organizational performance, including such factors as quantity, quality, safety and attendance.

Course leader

Dr. Marius Rietdijk

Target group

Students and professionals in the field of social, exact or technical sciences who want to know more about changing organizational behaviour through positive reinforcement. If you have doubts about your eligibility for the course, please let us know. Our courses are multi-disciplinary and therefore open to students and professionals with a wide variety of backgrounds.

Course aim

At the end of this course you will:

•Understand the importance of organizational behaviour for excellent results.
•Understand how OBM and ABA can help change organizational behaviour
•Be familiar with the ABC model and ABC analysis.
•Understand the major concepts in OBM/ABA and how they can help improve performance.
•Be able to apply the OBM protocol to a real-life behaviour and use the OBM Optimizer computer program.

Credits info

3 EC
Contact Hours: 45
Do you want to make the most out of your summer? You can combine this course with a course in session 2 to create a 4-week Online Summer School.

Fee info

EUR 500: The tuition fee for a two-week online course is €500. This tuition fee includes:
•Two week online course
•Exclusive content for a limited number of students
•Transcript of records with a maximum of 3 ECTS (European study credits)
•Certificate of attendance after completing the course
•Individual/group guidance from professor
•Interactive classes
•Full support from the summer school team
•Optional (virtual) social programme