Aalen, Germany

Strategy in the Digital Age

when 18 July 2018 - 28 July 2018
language English
duration 2 weeks
credits 7 EC
fee EUR 850

The International Summer School at Aalen University of Applied Sciences offers you an exciting opportunity to make friends from all over the world and to develop your personal and academic skills. Within the two weeks here in Aalen, you will participate in program lectures from professors with long industry experience, solve interesting case studies and make different excursions.

We offer a two course program:
1) Introductory course „German Language & Culture for Beginners (Module A)“
2) Following up, we have a business module which provides you with an insight into “Strategy in the Digital Age” (Module B).
Upon the completion of those modules, you will receive 2 ECTS and 5 ECTS for your further studies.
Both courses can not be booked independently.

Be part of of this experience, absorb new ideas and let inspire you! We look forward to welcoming you!


Module A - German Language & Culture for Beginners:
This introductory course „German Language & Culture for Beginners“ is combining the language-learning experience with an additional cultural programme about Germany. It aims to familiarise the students with the basics of the German language and culture. A short excursion to an historical site will be included, in which the lecturer will point out the peculiarities that made Germany into the country it is known as today. The language learning will take half of the week and introduces students to the “spoken” German rather than strictly teaching grammar and phonetics.

Module B - Strategy in the Digital Age:
Strategic Management aims to provide an understanding of the essential concepts and theories of corporate strategy, international business, and economic globalisation dynamics. Students will learn strategies to help businesses in the digital age. The students are encouraged to find out more about the key tools and techniques that managers use to analyse their company and processes in order to improve the business performance and make strategic decisions. The module is focused on knowledge transfer and literature study. It is taught interactively by using case studies and group exercises. Students will embrace strategies to build businesses in the digital age.

Last Date for Receipt of Application: Februar 15, 2018

Course leader

Module A: Dr. Thomas Freller
Module B: Prof. Dr. Christina Ocampo & Prof. Dr. Ingo Scheuermann

Target group

-Bachelor or Master degree students who have completed at least 2 years of university-level studies
-A Minimum English Language Proficiency to be able to follow lectures in English

Course aim

Our objective is to develop the skills to understand latest research and insights, and to apply your knowledge on real business problems. Therefore, we offer our students a small and interactive classroom experience. We combine our lectures with group work and individual projects in order to achieve the best student learnings.

Credits info

7 EC
Total Scope of Credits for Module A: 2 ECTS
Total Scope of Credits for Module B: 5 ECTS

Fee info

EUR 850: Package M includes:
-Module A & B
-Guest lecture
-Company visit
-Accommodation (double room)
-Free social activities: site visit, guided city tour, and farewell dinner
EUR 970: Package L includes (limited availability):
-Module A & B
-Guest lecture
-Company visit
-Accommodation (single room)
-Free social activities: site visit, guided city tour, and farewell dinner