France, Nantes

Big data, IT & marketing

when 24 June 2019 - 28 June 2019
language English
duration 1 week
credits 4 EC

This course examines the interplay among Big Data, IT and Marketing that is shaking firms by the storm. It presents conceptual frameworks and models for understanding how firms leverage technologies and big data for shaping (social media) marketing strategies.

Course leader

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Course aim

Through the use of a case study, students will detect multi-country trends with social media and develop an international, regional, and/or country-specific marketing plan for a trend. They will also apply the techniques learned in a different industry for understanding the effectiveness of social media strategies.

Fee info

EUR 0: no tuition fees for nominated students from partner unviersities
EUR 500: 500 euros tuition fees for free movers