Turku, Finland

Developing Wellness Tourism Destinations and Customer Experiences (cancelled)

when 11 August 2020 - 21 August 2020
language English
duration 2 weeks
credits 5 EC
fee EUR 850

due to the covid-19 outbreak, all programmes for 2020 have been cancelled

This course offers a unique opportunity to get an overview of the experience economy and the ever increasing global wellness trend in the context of tourism and leisure.

During the course, we will discuss and analyse wellness tourism experiences both at company and destination level. The learning approach is characterized by international and multi-disciplinary team learning. The theoretical knowledge will be applied in case studies conducted in the coastal towns of Turku and Naantali, which build the gateway to the largest archipelago in the world.

Course leader

Juulia Räikkönen, D.Sc. in Econ. & Bus. Adm., Post-doctoral Research Fellow, Turku School of Economics, University of Turku

Susanna Saari, M. Soc.Sc., Senior Lecturer, Turku University of Applied Sciences

Target group

Students with a background on studying business, tourism, hospitality, sports, event management or health promotion

Course aim

The aim of the course is to enhance the understanding on the various factors that influence the success of wellness tourism destinations and service providers who operate within these destinations.

Fee info

EUR 850: The course fee includes: Registering to the course & customer service, Teaching, study facilities in Turku,
Social Programme.