10 August 2017
Media Representations Analysis 2: Images, Social Semiotics and Multimodality
Millions of daily posts by social media users, disinformation efforts by governments and the increased visualization in the traditional written press underline the continued importance of visual media analysis. This course teaches you the skills necessary to study how media images can be interpreted, and how their interaction with surrounding textual elements contribute to their meaning potential. What are the possible meanings of a photo in a newspaper article, a drawing on a magazine cover or a cartoon on social media? How can the juxtaposed texts affect the meaning potential of these images? And what does it take to develop a coherent analytical framework and a decent structure for your paper? In a step by process with daily presentations, you address these questions. You write a paper in which you use a qualitative method to analyse a media image or a representation with both visual and textual elements. Interactive lectures and roundtable discussions help you prepare for the different steps in the wiring process.
Leonhardt van Efferink
▪ Designing an analytical framework to study (textual-)visual representations in the media, in line with your research objectives
▪ Applying qualitative methods from social semiotics to study the possible meanings of visual and multimodal media representations
▪ Understanding the complexities of text-image relations and their role in meaning-making processes
EUR 600: Course