Doing Business in Europe ''Marketing''

Various Hanze UAS schools with a focus on business have joined forces to develop the programme Doing Business in Europe. This first-class Summer School takes you on a journey through the European world of business. In order to provide the broadest of information, the programme covers general and specialized subjects, covering the full range of international business topics. The classes are combined with extensive social activities and business trips to multinationals.

The three main topics in this course are:
- Marketing, Market Entry, Business
- Eurozone, Legal, Financial, Political
- Intercultural Management, European (Business)
Cultures, Personal Management, Leadership

Course leader

Mr. Maris Keijser: m.keijser@pl.hanze.nl, +31 (0)50 595 2521, +31 (0)6 412 13 330

Target group

Students with a major in Business and professionals working in international business.

Admission Requirements
When you want to apply for the course there are certain admission requirements. These requirements concern your knowledge of the English language, as well as your educational background.

For non native English speakers there is a required IELTS score of 6.0, but we prefer an 6.5.
Next to that, we expect our students to follow/or have followed a business study.

Course aim

The aim of this course is to introduce European business to business students and professionals from other continents.

Credits info

6 ECTS
6 ECTS.

Fee info

EUR 1950: This fee includes:
- Housing
- The study programme
- Excursions (cultural and business)
- A bicycle

This fee does not include:
- The costs of daily living
- Train travel from the airport to Groningen
- Flights
- Insurance