Marketing of new products and services

In today’s global economy, innovation and new product development must create not only economic value, but social and environmental value, as well. In this course, you’ll gain the marketing and analytic tools that help businesses develop and manage sustainable portfolios.

Course leader

2 other modules in Entrepreneurship are available in January for 3 ECTS each: "Transforming organizations through corporate entrepreneurship" and "From Business opportunity to business plan"
Contact Claire DELHOMME: cdelhomme@auencia.com for more details

Target group

MBA students with at least 3 years of professional experience post graduation

Fee info

EUR 1000: 1000 euros/module for free movers
EUR 0: No tuition fees for students from partner institutions

Scholarships

n/a