Netherlands, Amsterdam

Foundations of Strategy: How to Succeed as a Strategist

when 3 August 2019 - 17 August 2019
language English
duration 2 weeks
credits 3 EC
fee EUR 1150

In the world of strategic management, inspiration can come in many forms: classical literature and cutting-edge research, role models, movies, unconventional excursions, even a martial arts workshop. In this course, these elements combine to give you a keen understanding of strategic issues and how to succeed as a strategist.

This journey into strategic management will take you from the ancient wisdom of Sun Tzu and Marcus Aurelius all the way through to the modern-day ideas of Michael Porter and of Richard D’Aveni’s concept of hypercompetition. By analysing business heroes such as Richard Branson and Warren Buffett from a strategic perspective, you will come to see them as practical role models who can enhance your own learning and career strategies.

As you learn to identify and assess a wide range of positions on strategic issues in business, you will not only hone your critical faculties but also develop your social skills through peer review and feedback sessions.

Challenges abound! Building on the dialectical approach used in international strategy, you will advance scholarly knowledge and research skills in the field. You will write an essay on a strategic theme, problem or innovation, solve a business case using the Harvard Business Case model and produce a research paper on a strategist role model.

Strategic thinking is essential to achieving your goals amid the global forces and technological advances that shape our increasingly complex and dynamic world. This course takes your insights and awareness to a whole new level using strategic theories, models, ideas and tools that enable you to analyse, grow and develop new approaches.

Course leader

Christer Guldemond CCMM

Target group

Students and professionals from any business background eager to explore strategic management from an exciting range of angles.

Course aim

At the end of the course, you:
•Can critically reflect on central approaches and underlying assumptions by reading and interpreting the work of leading authorities in strategic management.
•Are able to recognize, understand, construct and critically assess types of strategic problems in business, along with practical tools and methods of strategy development.
•Can strategically analyse a role model and develop your own position with reference to the literature and your personal development plan.

Credits info

3 EC
Contact Hours: 45
If you want to earn more credits you can take courses in our other sessions to create a 4 or 6 week programme.

Fee info

EUR 1150: The tuition fee includes:
• Airport pick-up service
• Welcome goodie bag
• Orientation programme
• Course excursions
• On-site support
• Emergency assistance
• Transcript of records after completion of the course

An early bird discount of €150 is available for students who apply and pay before 15 March, and students from VU Amsterdam as well as from exchange partner universities will receive a €250 discount. You apply for the discount simply by indicating that you are currently a student at VU Amsterdam or at a partner university in the online application.

There are also discounts for students who attend multiple sessions, combine 2 courses and receive a €200 discount and combine 3 to receive a €300 discount. All courses include excursions. We will also organize trips and excursions as part of our social programme, which is a great way to get to know your fellow students and learn more about Amsterdam and the Netherlands. The social programme is not included in the tuition fee.

Furnished accommodation is available. Various housing options will be offered.


See website