Denmark, Aarhus

Digital Business Innovation and Social Media

when 22 July 2019 - 9 August 2019
language English
duration 3 weeks
credits 10 EC
fee EUR 690

The course explores two key areas of knowledge related to digital economies. Firstly, from a broad perspective, it focuses on understanding how business professionals use digital technologies, platforms and infrastructures for fostering innovation in business models, products and services. Students learn how to conceptualise and identify key digital technologies, platforms and infrastructures, and how to adopt and adapt these solutions to particular organisational needs to foster business innovation.

Secondly, from a more specialised perspective, the course focuses on explaining how social media in particular are used in organisational contexts for knowledge management, collaboration, innovation and marketing. Students are prepared to identify and choose social media tools (such as social networks, blogs, mini-blogs, mashups, file sharing, wiki tools, forums, reputation tools, social bookmarking etc.) which are aligned with corporate business strategies. Special attention is given to discuss examples related to Facebook, Twitter, LinkedIn, Wikipedia, SlideShare, Flickr, Google Maps, YouTube, De.li.cio.us, Technorati, Amazon and eBay rating systems, among others.

The course blends theoretical frameworks, academic research and industry case studies and reports, preparing students to understand how digital technologies enable business innovation and knowledge creation and sharing.

Course leader

Magda Hercheui

Target group

Bachelor's level

Fee info

EUR 690: Any student with a preapproval from a Danish Institution or a nomination from an International Partner: No Fee

EU/EEA students without a preapproval or nomination: 690 EUR

NON-EU/EEA students without a preapproval or nomination: 1459 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available