Denmark, Aarhus

Brand Management and Product Innovation by Design

when 22 July 2019 - 9 August 2019
language English
duration 3 weeks
credits 10 EC
fee EUR 690

The purpose of the course is to:

Provide an overview of brand management and new product development theories and principles
Introduce students to design thinking—the concept and process—and its use in action
Demonstrate how multiple aspects of marketing (e.g. branding, product development, packaging, retailing, marketing communications/social media and experiential marketing programs) are woven together in contemporary practice.
Illustrate the implications of marketing strategy on consumer response (e.g. engagement, loyalty)

Course leader

Sarah JS Wilner

Target group

Master's level

Fee info

EUR 690: Any student with a preapproval from a Danish Institution or a nomination from an International Partner: No Fee

EU/EEA students without a preapproval or nomination: 690 EUR

NON-EU/EEA students without a preapproval or nomination: 1717 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available