14 August 2015
on course website
Doing Business in Europe
Experience what it takes to do business in Europe successfully. Focus on European economy, zoom in on business life and Europe, and take your business competences to the ultimate test: a real-life management game on strategic marketing, finance or a hands-on course on entrepreneurship. The first part of this course offers an introduction to European economy and current issues. The second part offers a practical approach to dealing with several aspects of the diverse business setting in Europe. The third part offers the real-life management game.
The European Union (EU) is the most important alliance in Europe. The EU has become a major player on the world stage after years of expansion and growth, with over 500 million inhabitants and 20 percent of the worldwide import and export. Cooperation between the member states is characterized by far-reaching economic integration. Free movement of people, goods, services and capital, the creation of a single currency, the euro, and establishing the European Central Bank have created great opportunities for European businesses. But trees do not grow into the sky forever. Nowadays the EU faces serious challenges in its role as a major player in the global economy, such as the economic crisis and the global shift. How do European businesses cope with these changes and how can Europe maintain its strong economic position?
The first part of the course is a two-week introduction to Europe. Several prominent guest speakers from different disciplines will give their views on the past, present and future of the EU. In interactive sessions they will discuss theories and thoughts about the financial crisis, global shift, knowledge economy & innovation, sustainable banking, political context, public affairs, decision-making processes, European business and regional cooperation. A multiday role-play gives you the opportunity to undergo the method of working of the European Parliament. This part of the course will also take you to Brussels, the European 'capital', and to multinational companies in the Netherlands to learn how they deal with the benefits and challenges in the EU.
The second part of the course is a three-week programme that offers you the opportunity to explore the challenges faced by European companies and the solutions they find. You will gain insight on how the different business cultures in the EU influence the choices that are made. The optimization of supply chain management, implementation of new business models, strengthening cooperation through clustering activities, implementation of corporate social responsibility, focus on sustainable innovation, and creative approaches to brand identity – these are all part of strategies used by European companies to deal with European challenges and prepare for the future.
Interactive lectures, group assignments and company visits will help you to shape your views on what works and what doesn’t. This part of the course offers you case studies in the food and agribusiness in the Netherlands and in the textile industry in Italy. To truly experience this diversity, you will not just stay in the Netherlands, but will also spend a week in Milan (Italy).
The third part of the course has a very practical approach, to either strategic marketing, finance or entrepreneurship. In international teams you will be running a challenging management simulation of your choice. Put your decision-making competences to the test, in an international, sometimes hectic environment. Experience your own strengths and weaknesses in the field of coordinating and cooperating in an international team in general.
Wondering what participants of previous years think about the course? Read the experiences below!
‘Great course with useful information that is important for everyone – European or not’ (student from Aruba).
‘I was provided with interactive studies and multiple speakers with different viewpoints’ (student from China).
‘I learned a great amount about the EU and it’s role not only within Europe but also globally’ (student from the Netherlands).
'The course was very practical, when we analyzed models & applied it into life (in theory)' (student from US).
‘‘I have improved myself and exchanged ideas and experiences with my classmates’ (student from Brazil).
This special track consists of:
Part 1: European Business and Economy
Part 2: European Business Challenges
Part 3: Choice of one of the following:
- It's All About Money; Management Game Finance
- The Right Target; Management Game Strategic Marketing
- Business Not As Usual; Entrepreneurship and Entrepreneurial Management
- Corporate Branding and Design
Jelly J. Offereins
This course is open to bachelor students in the field of business, marketing and finance, and to (bachelor and master) students who have some background and/or a strong interest in these fields and economic trends and topics in the EU. A good command of English is necessary.
Participants will have increased their knowledge of and the skills needed to understand the challenges of operating in a European business setting, will have an overview of current trends and hot topics, and will have experienced their own strengths and weaknesses in assignments and case studies where they are asked to analyse and solve problems, and focus on the implications of theory for real-life.
Certificate of Attendance
EUR 2665: Course + course materials + housing
Fee includes a trip to Italy (transport and accommodation)
Utrecht Summer School does not offer scholarships for this course.Register for this course
on course website