15 July 2016
This module will introduce students to the nature of consumer behaviour at the crossroads of psychology, sociology, information technology and
marketing thought. You'll also explore how principles from these disciplines are being adopted in all spheres of marketing practice in order to influence consumer choice.
You will develop your intellectual skills so that you are able to interpret cognitive, attitudinal and self-reported and observed behavioural data. You will also be able to identify meaningful patterns, regularities and associations in behavioural datasets in order to derive useful marketing insight.
Many of our students get credit for the summer modules taken at King’s. You should approach your home university before applying as it is up to them to apply the credit to your degree programme. We would recommend a three week module would be equivalent to 3-4 US credits or 7.5 ECTS.
GBP 1590: Tuition Fee only.