Digital Marketing

About

This summer course introduces students to Digital marketing essentials: Buying Personas, Buying Journeys, Consumer Behaviour and cross-platform communication, Metrics, Marketing Goals, Web Optimization, SEO, User Research Techniques, Advertising on Different Channels, Content Marketing and other.  

During the Summer School students will have a possibility to attend digital marketing agencies, well-known organizations – ‘unicorns’ in Lithuania, will meet and will discuss with the key persons from digital marketing departments, together with digital marketing gurus and mentors will solve ‘real -life’ digital marketing cases through different tasks, based on project – based learning, theory, practice, groups and individual work, case studies and reflection methods.   

Topics: 

Digital Marketing Essentials; Basics of Digital Marketing KEY fields; Buying persons, Byers journey, Consumer Micro moments; Digital Marketing: cross-platform communication, goals, metrics, Case Studies; Web optimization; User research techniques SEO; Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising; Youtube advertising; Measuring Success with Google Analytics; Social Media Channels, Practices with Google Ads for Certificate; Digital Strategy Essentials; Content Marketing and Practices with Google Ads for Certificate; Google Ads for Certificate.

Course leader

Dr.Javed Imran - Coordinator

Target group

Join KSU Summer School courses – Digital Marketing and empower your future!
• 17-24+ years old
• Participants from all over the world
• Open-minded person who wants to know more about Digital Marketing
• School or university student
• Professional working in any industry

Course aim

Implement creative ideas in business organizations;
Plan advertising and media;
Expand brand awareness;
To create the image and advertisement of a product, service and organization;
Conduct market research;
Understand and analyze consumer behavior and behavioral pricing;
Use modern media and innovative technologies for communication;
Increase sales and revenue;
Work with audio and video equipment, computer graphic programs.

Fee info