From Customer Experience to Digital Customer Experience

About

- Introduction to Experience Economy
-Digital Transformation and Customer Experience
-Customer Journey Mapping (Google Analytics)
-Role of New Technology (AI) in Customer Experience Delivery
-Customer Experience in Action
-Online Customer Experience
-Role of Big Data in Delivery of Excellent Customer Experience
-Measuring the Experience
-Channel Harmony
-Optimising CX

Course leader

POORREZAEI Mojtaba, Warwick Business School, United Kingdom

Target group

Master students (and Bachelor students in their final year) as well as recent graduates and young professionals who wish to acquire new knowledge in specific areas

Course aim

- To critically understand the importance of customer experience as a leading management objective.
- To comprehensively develop a stronger understanding of customer experience and the customer journey in this era of increasingly complex customer behaviour.
- To critically learn how to map customer journey to maximise the customer engagement.
- To understand the role of digital marketing and new technologies (AI) in delivery of seamless customer experience.

Fee info