New Product Development in Luxury

About

This course gives a structured approach to innovation by understanding and implementing the different stages of new product development. From the emergence of the idea via the search for consumers’ insights, creative techniques, concept crafting to its marketing mix deployment in a luxury and sustainable context

Target group

Pre-requisites: CSR notions Marketing strategy basics Market research fundamentals

For non-native English speakers: a B2 level (CEFR) or equivalent is required. Official test scores (e.g., TOEFL iBT 83, IELTS 6.0, TOEIC 790) are not mandatory; a certificate or written confirmation from a language professor at your home university is sufficient

Course aim

By the end of this course, participants are able to:
 Identify the challenges of innovation in the marketing strategy of the luxury brand in a constrainted and luxury environment by developing an intimate understanding of the consumer.
 Conduct an innovative process : from the emergence of the idea to its commercialization through immersion in practice.

Fee info