Doing Business in Germany: Mindset and Market Dynamics in Europe’s Largest Economy

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Doing Business in Germany: Mindset and Market Dynamics in Europe’s Largest Economy

In an increasingly interconnected global economy, understanding how to operate effectively across diverse national contexts is essential for international managers and entrepreneurs. Germany, as Europe’s largest economy, plays a pivotal role in shaping international business dynamics. This module explores the cultural, economic, and regulatory factors that define today's German business landscape and influence corporate behavior and market strategy. Participants will gain the tools to analyze market environments, adapt management approaches to new contexts, and enhance their effectiveness as future global business leaders

Course leader

Alexander Pfisterer, Dr. Nina Landauer

Target group

This course is designed for graduate students and advanced undergraduates who are currently enrolled at recognized higher education institutions

Course aim

By the end of this module, participants will be able to:
• Understand the key cultural dimensions influencing business practices in Germany.
• Identify major economic, political, and regulatory factors affecting market entry.
• Evaluate market opportunities and challenges for foreign businesses in Germany.
• Develop and present a comprehensive market expansion strategy tailored to the German business environment

Fee info