Module 2: Artificial Intelligence in Business

About

Artificial Intelligence in Business - From first principles to pitch-ready AI strategies

Artificial intelligence (AI) remains the most transformative digital technology of our time. Recent advances, especially in generative models and large language models (LLMs), are reshaping competitive dynamics across industries. Future managers therefore need to master the fundamentals of AI and the art of communicating AI‐driven solutions to decision‑makers. This module couples a deep dive into AI strategy with intensive pitch training so that students can both design and convincingly present value‑creating AI initiatives

Course leader

Prof. Dr. Dennis Steininger, Giuliano Ciavarrella, M.Sc., Lena Erber, M.Sc.

Target group

This course is designed for graduate students and advanced undergraduates who are currently enrolled at recognized higher education institutions

Course aim

Artificial intelligence (AI) remains the most transformative digital technology of our time. Recent advances, especially in generative models and large language models (LLMs), are reshaping competitive dynamics across industries. Future managers therefore need to master the fundamentals of AI and the art of communicating AI‐driven solutions to decision‑makers. This module couples a deep dive into AI strategy with intensive pitch training so that students can both design and convincingly present value‑creating AI initiatives.

At the end of this module students will have basic knowledge of the foundations of AI and its strategic implications for businesses. They understand the different types of machine learning as fundamental concepts of AI (e.g., deep learning, neural networks). They are able to develop strategies to leverage AI for value creation in business settings and apply related tools and techniques. Students are aware of the limitations, pitfalls and potential countermeasures when using AI. They are also able to discuss the societal, ethical, and legal implications of using AI in business. Furthermore, they can craft and deliver a compelling pitch that persuades executive stakeholders of the proposed AI strategy.

In this course, students will be grouped into heterogeneous teams of 3-6 students by the chair. Within these teams, they will learn to develop their own strategy to solve a real-world business problem leveraging AI. The final outcomes will compete against the other’s teams solutions in a pitch to the stakeholders of the problem

Fee info