AI, Data & Future of Business

About

Artificial Intelligence (AI) and data analytics are reshaping industries, business models, and societal structures at an unprecedented pace. This module explores the transformative power of AI and data-driven decision-making, focusing on their strategic implications for the future of business. Students will delve into how AI technologies, such as machine learning, natural language processing, and predictive analytics, are revolutionizing operations, customerexperiences, and competitive advantage.

The course also addresses the ethical, legal, and societal challenges posed by AI, including data privacy, bias, and regulatory compliance. Through hands-on projects, case studies, and interactions with industry leaders, participants will learn to harness AI and data to drive innovation, optimize processes, and create sustainable value in a rapidly evolving digital landscape.

Course Format & Learning Activities: 28 class hours plus company visits, workshops and group projects

Target group

For senior undergraduate (year 4) and graduate students (Master/MSc)

Course aim

Concepts and topics covered:
• AI fundamentals: machine learning, deep learning, and AI-driven automation
• Data as a strategic asset: data collection, management, and analytics for business intelligence
• AI in business transformation: use cases in marketing, operations, finance, and customer service
• Ethics and governance: addressing bias, privacy, and regulatory frameworks in AI deployment
• Future trends: generative AI, edge computing, and the convergence of AI with other emerging technologies

Fee info

Each student receives a two-day Lyon City Card with free access to 38+ activities to enjoy the city of Lyon