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Business & Entrepreneurship & Communication, Media and Journalism Summer Course

Experimental Methodology to Study Human-Technology Interactions

When:

29 June - 03 July 2026

School:

Global School in Empirical Research Methods

Institution:

University of St. Gallen

City:

Barcelona

Country:

Spain

Language:

English

Credits:

4 EC

Fee:

1100 CHF

Early Bird deadline 31 March 2026
Interested?
Experimental Methodology to Study Human-Technology Interactions

About

In this seminar, students learn how to design and execute research that produces experimental data for analysis. The seminar introduces the students to methodological choices when designing experiments, field studies, and surveys, along with their possibilities and limitations. The selection of methods is presented in the larger context of the overall research process, which includes conception, design, and execution. In this context, students learn how to progress from theoretical research questions to scientifically rigorous research designs and how to interpret the results of their studies. Thematically speaking, this seminar will examine a wide range of topics connected with the CB literature dealing with Digital and Technology-Consumer Interactions

Course leader

Ana Valenzuela

Target group

Master | PhD | Postdocs | Professionals

Fee info

Fee

1100 CHF, Master | PhD

Fee

2000 CHF, Postdocs | Professionals

Interested?

When:

29 June - 03 July 2026

School:

Global School in Empirical Research Methods

Institution:

University of St. Gallen

Language:

English

Credits:

4 EC

Early Bird deadline 31 March 2026 Visit school

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