Summer School France: AI, Global Business, Luxury Brand Management

About

From AI to luxury marketing, this programme covers three of the most dynamic fields shaping today's business world, all experienced from Lyon, one of France's most vibrant cities.

Over 1 to 3 flexible weeks, you will attend sessions led by professionals and entrepreneurs, visit local companies, and engage with Lyon's unique blend of innovation and culture. Each week stands alone or combines with the others, giving you the freedom to build a programme that fits your goals.
Accommodation is included, so all you need to bring is curiosity!

Duration: 1 to 3 weeks (flexible)
Format : Lectures · Workshops · Company visits
Accommodation: included in the programme
Accreditation: AACSB, Best European Business School, Financial Times 25 Ranking

Target group

Open to all students aged 18 and over.

Course aim

What you'll experience

- French Tech & AI in contemporary life: key players, tools, and real-world applications
- AI & Machine Learning: how algorithms are reshaping business and society
- International Business: navigating the European and global business environment
- Cross-Cultural Management: working across cultures, building international teams
- Wine & Gastronomy: understanding France's luxury and lifestyle economy
- Luxury Marketing: brand strategy in high-end and premium markets

Fee info

Included : accomodation, all social programme activities, airport transfers, E-Velo’v bike plan, cultural activities and visits