Copenhagen, Denmark
InĀtegĀrated MarĀketĀing ComĀmuĀnicĀaĀtions
When:
22 June - 10 July 2026
Credits:
7.5 EC
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Business & Entrepreneurship & International Relations Summer Course
When:
20 July - 24 July 2026
School:
Institution:
Lyon Catholic University
City:
Country:
Language:
English
Credits:
4 EC
Fee:
1300 EUR
Operating in today's global economy requires more than business knowledge, it demands cultural intelligence and a sharp understanding of how different environments shape the way people work, negotiate and lead. Through four three-hour sessions per module, students will explore the European Union's economic framework, its major regional blocs and its ties with non-member countries, while engaging with pressing issues such as sustainability, digital transformation and EU regulation. In Cross-Cultural Management, drawing on the work of Hofstede, Trompenaars and Hall, students will examine how national cultures, with a focus on France, Germany and Spain, influence communication and collaboration across borders. Both modules culminate in a short group presentation, putting skills into practice from day one.
Duration: 1 week. This programme is also available as a two- or three-week experience, allowing students to combine blocks according to their interests and schedule.
Format: Lectures Ā· Workshops Ā· Company visits
Accommodation: included in the programme
Accreditation: AACSB, Best European Business School, Financial Times 25 Ranking
Open to all students aged 18 and over.
To equip students with a practical understanding of the European business environment and the cultural intelligence needed to operate effectively across borders.
By the end of this block, students will be able to:
- Navigate the complexity of the European business environment
- Identify key cultural differences and adapt their communication accordingly
- Apply cross-cultural management frameworks to real professional situations
- Understand that operating in Europe requires flexibility, not a one-size-fits-all approach
Fee
1300 EUR, one-week program
Fee
2500 EUR, two-week program / ā¬3600 three-week program - ā¬3200 for students from partner institutions
Included : accomodation, all social programme activities, airport transfers, E-Veloāv bike plan, cultural activities and visits
When:
20 July - 24 July 2026
School:
Institution:
Lyon Catholic University
Language:
English
Credits:
4 EC
Copenhagen, Denmark
When:
22 June - 10 July 2026
Credits:
7.5 EC
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Warsaw, Poland
When:
13 July - 17 July 2026
Credits:
3 EC
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Almeria, Spain
When:
06 July - 24 July 2026
Credits:
8 EC
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