Digital Marketing 3 ECTS Blended Mobility Course – Cyprus

About

As technology continues to evolve at a rapid pace, businesses are increasingly shifting online to gain a competitive edge. In today’s digital age, understanding digital marketing is essential for business success. This course offers a comprehensive and practical understanding of digital marketing strategies, tools, applications, and trends, with a focus on using digital technology to create value for businesses. Through this course, students will gain a comprehensive understanding of digital marketing fundamentals and their role in modern business. They will also develop hands-on experience in building websites, creating engaging content, and crafting effective digital marketing strategies aligned with business goals. Furthermore, they will learn to optimize marketing campaigns for greater visibility, higher engagement, and increased conversions.

Course leader

Assist. Prof. Dr. Aslı Ökten Demircioğlu

Target group

University students interested in marketing at the undergraduate and graduate levels.

Course aim

Upon successfully completing the course, students will be able to;

Apply digital marketing strategies to enhance business growth.
Analyze the digital marketing strategies employed by companies
Conduct effective keyword research and optimize website content for search engines.
Utilize SEO, SEM, and social media marketing to drive traffic and customer engagement.
Develop and execute a data-driven digital marketing plan tailored to business objectives.
Measure campaign performance, improve marketing initiatives, and use analytical tools.
Understand the fundamentals of web technologies and their role in digital marketing success.
Gain an understanding of the concepts and challenges in digital marketing.

Fee info

What is included? 25-hour Course + Online component with ECTS Credits Course Materials 7 Nights of Accommodation on a Half Board Basis Lunches at Cyprus Aydin University Airport Transfers ONLY from Ercan International Airport (ECN) 1 Full-day Sightseeing Tour (Top Attractions in North Cyprus with Professional Guide Tour) Certificate of Participation and Transcript of Records Delightful Program Amenities (Bag, T-shirt, and Notebook)