Eye Tracking Research Toolbox

About

Eye tracking is a powerful method to study the human mind and behaviour.

The course is divided into two components: (1) a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights; (2) a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establish a set of "good practices" that you can easily transfer to your research.

Key concepts in this eye-tracking course are:
- Choosing your eye tracker: eye-tracking glasses or screen-based eye trackers?
- The ideal eye-tracking experiment and the importance of piloting
- Designing your study: the data-quality and data-analysis perspectives
- Working with Areas of Interest
- Eye tracking with difficult participants
- Reading and reporting eye-tracking data

In covering these concepts during the course, the focus will be on the trade-offs, not the "right" answer. Usually, in eye-tracking research, absolute right answers do not exist.
In this course, we will stress that context (e.g. Which participant group are you measuring? What question are you trying to answer? Where is the research conducted?) is important for the implementation of eye tracking.

Fee info