Global Business Dynamics

About

The MBA Summer School in Global Business Dynamics offers a comprehensive exploration of the complexities and strategies involved in international business operations. This module is designed to equip students with the essential knowledge and skills to navigate and succeed in the global marketplace, covering key aspects of international business, strategic alliances, and the intricacies of international trade, marketing, and services management.

Course content:
International Business and Strategic Alliances
This course focuses on the fundamentals of conducting business across international borders. You will learn about the various factors that influence international business decisions, including economic, political, cultural, and legal environments. It delves into strategic alliances, joint ventures, and partnerships, examining how companies can leverage these alliances to gain competitive advantages and achieve their business objectives on a global scale. Key topics covered include international market entry strategies, cross-cultural management and negotiation, risk management in international business, legal and regulatory issues in global business, and case studies of successful strategic alliances.

International Services Trade, Marketing and Services Management
This course addresses the unique challenges and opportunities associated with international trade in services. You will explore the dynamics of marketing and managing services in a global context, including the development and implementation of strategies for service delivery and customer relationship management. The course covers a range of essential topics for understanding the global services market, such as the nature and characteristics of services in international trade, global marketing strategies for services, service quality management and customer satisfaction, managing international service operations, and case studies of successful service companies in the global market.

Target group

Current MBA students
Recent MBA graduates
Candidates with substantial relevant working experience but no specific master degree (Applications to be approved by Academic Coordinator)

Fee info