Croatia, Zagreb

E-marketing

when 25 June 2018 - 13 July 2018
language English
duration 3 weeks
credits 9 EC
fee EUR 1400

The course E-marketing doesn’t require any previous knowledge from any specific field. During this course, students will learn main online marketing concepts and their practical meaning on web for implementation of online businesses.

At the end of the course students will gain a lot of practical knowledge throughout the development of their own marketing plan, also whilst planning websites, by using Google AdWords and Facebook marketing tools. During the course students will create e-marketing campaigns for their project idea. Marketing campaign will utilize e-marketing tools and technologies which will previously be explained and demonstrated in the class.

This course will also give students understanding of major e-marketing trends present at the market today and give them understanding of expected development in the future. Through number of cases, students will gain deeper understanding of main success and failure stories from the e-marketing arena, plus they will have an opportunity to engage in interesting discussions regarding modern e-marketing trends.

Students will learn to analyze modern concepts, practices, and modern web e-marketing applications and services used on web today.

Course leader

Hrvoje Jerkovic got his PhD in 2012, at the Faculty of Electrical Engineering & Computing in Zagreb with the emphasis on usage of technology in e-learning. From August 2002, he has been working for ZSEM as an assistant in Introduction to ICT, Introduction

Target group

Students with interest in marketing and business.

Course aim

Teach students to understand technological concepts of Internet, World Wide Web and Web
2.0 applications

Teach students to use different programs and tools for realization of e-marketing project

Teach students to understand the main trends in e-marketing

Teach students to create e-marketing plan

Teach students to monitor and participate on global world market by using ICT

Prepare students for lifelong learning

Credits info

9 EC
- 6 ECTS for E-marketing
- 3 ECTS for Croatian Studies (obligatory course for all students)*

*for more information please visit ZSEM's official web site.

Fee info

EUR 1400: Regular fee* (for more information please visit ZSEM's official web site.)

One additional course from the course list can be taken but students need to be aware that the program will become very intense and time-consuming. In case they do decide to take additional course they can earn up to 15 ECTS credits. *
EUR 999: Early bird fee*
(for more information please visit ZSEM's official web site.)