16 August 2019
Christmas Experience Academy Summer School
This course introduces the concept of tourist experience as an individual and socio-cultural process by relying on the case of Rovaniemi and its Christmas brand. The theoretical part of the course offers insights into the experience economy and Christmas as an organizational phenomenon. In addition to lectures, the course follows a case study approach to identify and evaluate the relationship between the Rovaniemi Christmas brand values and the service offered by local tourism companies. Particular attention will be given to the role of storytelling, gastronomy and Arctic nature in the creation of Christmas experiences.
Course leader
University of Lapland and Lapland UAS jointly host this Summer School. Learning takes place with real companies under the supervision of a team of seven lecturers from five different European universities. Our lectures are actively involved in academic re
Target group
This course is designed for students who are interested in the production and consumption of tourism experiences. It is recommended for undergraduate students of tourism, hospitality and business studies. Previous studies in experience economy and service marketing are helpful but are not required.
Course aim
By drawing upon the case of Christmas, participants will develop knowledge and skills necessary for supporting the creation of tourism experiences. Upon successful completion of the Christmas Experience Academy the student should be able to:
- recognize the organizational characteristics of Christmas as an economic and socio-cultural phenomenon
- understand the production and consumption of tourism experiences
- recognize the role of nature and gastronomy in relation to tourism experiences
- understand how the theories and models related to the experience economy can be used to develop commercial tourism experiences
Fee info
EUR 790: The course fee is 790 €.
The fee includes: registration to the course, lecturing, lunches, and the social programme.
Attendants are required to organize their own accommodation and travelling to Rovaniemi.