Czech Republic, Prague

Blue Ocean strategy in the context of digital disruption

when 1 July 2018 - 13 July 2018
language English
duration 2 weeks
credits 4 EC
fee EUR 1650

The Blue Ocean strategy in the context of digital disruption summer school aims on understanding customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies. The Blue Ocean Strategy is a business theory that suggests companies are better off searching for ways to gain "uncontested market space" than competing with similar companies.

Course leader

LADISLAV TYLL - Ladislav is an experienced lecturer, business consultant, and practitioner. He focuses on strategy and strategy related topics. He is also the academic director of the university’s flagship programme CEMS – Master in International Manageme

Target group

The course is designed for Master or Bachelor students across various fields of study.

Course aim

In this course, we go through the art of deeply understanding our customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.

Credits info

4 EC
Course is accredited by the university and students will receive 4 ECTS credits and a Certificate of Attendance upon completion of the course.

(1 ECTS credit = 26 hours of workload)

Fee info

EUR 1650: 1,650 EUR (early bird registration 1,550 EUR – tuition fee must be paid by April 15, 2018)


Tuition fee includes:
- 12 lecture days and course materials
- Accommodation for 12 days
- Coffee breaks and lunches during lecture days
- Social programme incl. excursions and sightseeing
- Farewell party