Prague, Czech Republic

Blue Ocean Strategy in the Context of Digital Disruption

online course
when 13 July 2020 - 17 July 2020
language English
duration 1 week
credits 4 EC
fee EUR 250

Are you looking for possibilities on how to widen your horizons in the area of business strategy this summer? Would you like to participate in a summer school but are afraid of the travel restrictions? Or maybe you want to expand your knowledge while still enjoying the summer properly?

Take part in the Online Summer School: Digital Disruption. The summer school will take place from July 13 to 17, 2020, and this time all its participants will join us virtually.

The main purpose of this summer school is to help its participants gather deep insight into the methods of a comprehensive and complex strategic analysis useful for any further strategic decisions within the company. Students will be provided with a “strategist’s toolbox” of most common frameworks used to understand both the internal and external environment of the company.

It is provided by lecturers and professionals from the Faculty of Business Administration (FBA), the only business school in the Czech Republic with prestigious EQUIS accreditation. The faculty is part of the University of Economics, Prague, the biggest university of economics in the country.

Tuition fee including 5 lecture days and course materials is 250 EUR.

Course leader

LADISLAV TYLL - Ladislav is an experienced lecturer, business consultant, and practitioner. He focuses on strategy and strategy related topics. He is also the academic director of the university’s flagship programme CEMS – Master in International Manageme

Target group

The course is designed for Master or Bachelor students across various fields of study.

Course aim

In this course, we go through the art of deeply understanding our customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.

Credits info

4 EC
Course is accredited by the university and students will receive 4 ECTS credits and a Certificate of Attendance upon completion of the course.

(1 ECTS credit = 26 hours of workload)

Fee info

EUR 250: 250 EUR
Tuition fee includes 5 lecture days and course materials