23 July 2021
Fashion Trends Investigation
The Summer Course in Trends Investigation from Coolhunting to Fashion Forecasting will give students a holistic knowledge of how to research trends that will inspire and inform using the best practices and study and applied tools.
The teaching staff, which is made up of professionals with a variety of training and specializations, introduces the students to this compelling line of work by offering them the tools needed to investigate, analyse and predict future trends.
Focusing on fashion trends, the students will explore Barcelona in classes and dynamic workshops while they carry out investigations on the street in this cultural epicentre.
This module is directed towards people who want to confort and investigate the field new trends. The course is also oriented to those, who for professional reasons, need to focus and specialize in order to confront a rapidly competitive and changing market sector.
High-level English language skills are necessary and basic Spanish is helpful.
The course objective is to give students a holistic understanding of trends investigation and the ability to inspire and inform with trends via the best practices and tools they learn during classes. Students finish the course with a strategy to enter into the field of trends investigation.
In the first two weeks class exercises teach the techniques of on and off-line evidence gathering which is used to create an unfiltered picture of what they have discovered, known as an Evidence Wall. As the course progresses we focus on fashion forecasting and analytical tools are learned. Students start to hone their intuition and learn methods of triangulating their findings in order to create a Trend Cartogram, highlighting more concrete and specific signals affecting certain aspects of culture, design and society. Then emphasis is put on learning the skills and best practices of oral, visual and written trend reports so students can confidently present their final work.
EUR 3100: Enrollment Fee: 1000 €
Tuition Fee: 2100 €