Breda, Netherlands

Destination and Experience Marketing

when 2 July 2018 - 12 July 2018
language English
duration 2 weeks
credits 2 EC
fee EUR 1349

In July 2018 the third edition of the International Summer Programme will take place. Together with our international partner Institute for Tourism Studies (IFT) in Macao, NHTV will deliver an attractive 10-day programme around three fascinating themes; Attraction Theme Park Management, Destination Marketing and Experience Marketing. The course includes an exciting social programme as well as field trips to Belgium and Germany. For more information visit our website .

Course leader

Rob Simons – The Netherlands
Klaus Hoven – The Netherlands
Ondrej Mitas – USA/ Slovakia
Fernando Lourenco - (IFT Macau)

Target group

For participants who are currently registered as full-time undergraduate students of higher education institutions, regardless of country and region, with a good command of the English language.

Course aim

The course is aimed at increasing the participants’ knowledge and experience on placemaking, destination shaping, and attraction theme park management as well as learning about the latest trends in experience marketing and directly experiencing how it works in the Neurolab. Next to that the students will also be educated about the importance and power of brand management. Last but not least the students get to develop their interpersonal skills and team spirit through group assignments and social activities in an international context.

Credits info

2 EC
Assignments will be included in all courses. Upon completion of the 10-day programme you will obtain an official certificate of attendance, as well as 2 ECTS (study credits).

Fee info

EUR 1349: excl. accommodation

A €100 refund will be provided per person if 3 or more students apply from the same institute.
EUR 1809: Incl. accommodation

A €100 refund will be provided per person if 3 or more students apply from the same institute.

The fee covers the lectures and courses, transportation, meals and activities as stated in the agenda on our website. Accommodation is only included when this option is selected in the application process.

Not included are flights from / to country of origin, transportation from port of arrival to Breda, activities in Amsterdam, travel insurance, visa costs and miscellaneous individual expenses.