
Copenhagen, Denmark
Introduction to Business Statistics
When:
23 June - 25 July 2025
Credits:
7.5 EC
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Business & Entrepreneurship
When:
02 June - 22 June 2024
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
City:
Country:
Language:
English
Credits:
6 EC
Fee:
1000 EUR
This course aims to combine a perspective of brand management and marketing communication with a strong practical focus, reflected on an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.
At the end of the course students should be able to:
- Understand brand fundamentals, brand management scope and identify characteristics of leading brands;
- Understand and develop brand strategy elements, co-ordinated with business strategy;
- Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.
Professor JoΓ£o Faria Gomes
Bachelor or Master students
Fee
1000 EUR, Students from Iscte partner universities
Fee
1150 EUR, Students from non-partner universities (outside Portugal)
When:
02 June - 22 June 2024
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
Language:
English
Credits:
6 EC
Copenhagen, Denmark
When:
23 June - 25 July 2025
Credits:
7.5 EC
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Copenhagen, Denmark
When:
23 June - 04 July 2025
Credits:
2.5 EC
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London, United Kingdom
When:
09 June - 01 August 2025
Credits:
12 EC
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