3 August 2019
Communications and Marketing
This interactive and practical course will explore key communication and marketing concepts such as brand, reputation and stakeholder engagement as applied in the modern and fast-changing world of digital marketing and communications. It will teach you how to communicate and market more effectively in a networked, digital world of multiple, global and diverse stakeholders, essential in our modern world.
You will learn about persuasive and ethical interpersonal and organisational communication, the design of effective stakeholder communication strategies and the importance of reputation management. You will be introduced to key marketing concepts to help you understand audience behaviour and the significance of brands and the development of marketing strategy. You will learn about the new digital marketing and communications ecosystem and how it has changed how we think about and deliver modern communications and marketing.
The course will be delivered by expert scholars and practitioners from the relevant fields and with industry experience using a mixture of workshops, master classes and seminars. You will acquire skills and understanding which will help you perform with greater confidence as a marketer and communicator. The course is suitable for students studying at undergraduate and postgraduate level who wish to learn about these disciplines. You do not need any prior knowledge to study this course.
This course is led and delivered by St Mary’s University and is taught at an intermediate level. The main learning outcome of this course is that students will become familiar with and develop the ability to confidently manage in the new world of communications and marketing.
- Understand the application of modern marketing and communication techniques in a wide range of business and professional situations
- Understand how business and professional objectives can be achieved using modern communications and marketing techniques
- Understand how new business models evolve and how they may require adoption of new communications and marketing techniques
- Be able to apply their learning to development of professional careers and to advancing organisational performance
Merlin Stone, Professor of Marketing and Strategy at St Mary's University
The course is suitable for students studying at undergraduate and postgraduate level who wish to learn about these disciplines
The course aims to apply the principles of modern communications and marketing to managing how you and your company relate to the world, but drawing on a much wider range of ideas than is usual in conventional marketing and communications courses. After taking the course, students will understand the impact of new communications, marketing and digital developments on what can be achieved professionally and in business, from a wide range of perspectives.
Students will examine how these new developments affect communications and marketing in a wide range of sectors, such as transport, retailing, packaged consumer goods, industrial engineering, financial services, media, telecommunication, electronics and other sectors.
You must check with the relevant office of your institution if you will be awarded credit, but many institutions will allow this. In general, you’ll earn 3 credits in the US system, and 7.5 ECTS in the European system. Warwick will provide any necessary supporting evidence to help evaluate the worth of the course.
GBP 1980: Tuition fee (includes a 10% early booking discount, social programme and guest lecture series)
We offer enhanced discounts for Warwick alumni, Warwick study abroad partners and group bookings of 5+ students