19 July 2019
Blue Ocean Strategy in the Context of Digital Disruption
Companies today are rushing headlong to become more digital. Digitization transforms their value propositions and involves every level of the organization. Digital isn’t merely an add-on; it’s a way to think differently.
In this course, we go through the art of deeply understanding our customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.
The Blue Ocean Strategy is a business theory that suggests companies are better off searching for ways to gain "uncontested market space" than competing with similar companies.
Ladislav Tyll, MBA, Ph.D.
The course is designed for Master or Bachelor students (eventually Ph.D. students) across various fields of study.
Our vision is to facilitate students´ understanding of the key strategic questions/issues linked with the growth strategies.
Participants will develop innovative business models as a part of the learning experience and gain tools that they will use in the rest of their business life irrespective of their career path
Course is accredited by the university and students will receive 4 ECTS credits and a Certificate of Attendance upon completion of the course.
EUR 850: 850 EUR* / early bird registration 800 EUR*
Tuition fee must be paid by April 30, 2019.
*There is an option excluding accomodation for reduced fee.