International Fashion Branding and Design

this course is aimed at fashion design and marketing students who wish to explore design, consumer behaviour and brand development in a UK and international context. It will provide a link between the creative process of fashion design and an understanding of the fashion industry today.

You will work on a project researching, designing, and creating a new brand identity for a collection of your own fashion garments, accessories, or products.

You will be introduced to fashion design in the UK, looking at British designers such as Paul Smith, Vivienne Westwood, and Alexander McQueen, and undertake fashion market research, looking at the different tools available to designers when identifying trends.

During the course you will:
• Work on your own fashion collection – garments, accessories of products – responding to your brand research.
• Learn how British fashion brands have created a distinct voice in both the UK and international markets.
• Undertake fashion market research.
• Learn to understand the customer and how to create a consumer profile.
• Explore drawing and illustration techniques to create unique visuals of your collection.

Course leader

Parminder Virk
Senior Lecturer in Fashion Management and Communication

Target group

This course is ideal for university-level students who will have completed the first year of a course related to fashion design or fashion marketing, communication, or promotion. You should also have the required English language skills.

Course aim

After studying on this course, you should be able to:
• Identify the principles of marketing and branding theory
• Identify and discuss the diverse global trends that influence consumer and brand positioning
• Demonstrate your ability to communicate well with others within the context of your work
• Illustrate your use of a range of established research skills to gather information and evidence.

Teaching methods: lectures, seminars, practical sessions in the studio, and off-campus visits.

Credits info

10 EC
10 UK Credit / 5 ECTS. You will receive a certificate and an official NTU transcript of results with your credits recorded.

Fee info

GBP 1200: Apply and pay your tuition fee by 30 April 2024 and receive our Early-Bird discount of £100. Tuition fee includes course materials, our exciting social and cultural programme, support from our friendly team of student buddies, use of our GSS Hub with free drinks, and a trip to the beautiful university city of Cambridge.
GBP 440: Accommodation in our on-campus student halls. All rooms are single with ensuite facilities and shared kitchen and living spaces. Halls are self-catered and kitchen and bedding packs will be provided. Our accommodation is right in the heart of the city and so there are lots of food shops, cafes, restaurants, bars and takeaways just a short walk away.

Scholarships

An early-bird discount if tuition fee payment is received by 30 April 2023. A further discount is offered to groups of 10+ students travelling from the same University.